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Electronic Media

About the Department

Introduction

The Department offers 3 year Undergraduate programme B.Sc. Electronic Media affiliated to University of Madras which is a widely sought after course for aspiring technicians in the media industry. Students are taken through a detailed and practical oriented training in various stages of radio production. They learn to compose, edit and create programs for a radio station along with hands on experience in sound recording. They have experienced the technical details of videography and scriptwriting for a TV program and for short films and documentaries.

Courses Offered

Objective

  • To impart an understanding of current media technologies, capabilities, limitations and implications from multiple perspectives.
  • To generate a creative, innovative and socially responsible student community.
  • To bring about a revolution in the standards of the media industry by inculcating technical education keeping in mind the ethical values as well.

Scope of the Course

Students will pass out with comprehensive knowledge of software and creative skills on par with the media industry. They can run studios after having essential experience in the respective field.

Syllabus

B.Sc. Electronic Media

I Year II Year III Year
Semester - I Semester - III Semester - V
Language-I Language – III Media Aesthetics
English –I English – III Television Production Management
History of Electronic Media Videography Graphics & Animation
Principles of Audiography Video editing Practical V : Video Production Practical
Practical I : Audiography lab Practical III : Videography lab Project (Phase I)
Non Major Elective / Basic Tamil Environmental Studies Value Education
Essentials of Language and Communication – Level I Personality Enrichment
Semester - II Semester - IV Semester - VI
Language-II Language – IV Media, Culture and Society
English –II English – IV Media Organization
Communication Skills Elements of Film Practical VI : Video Editing
Radio Production Script writing & Direction Project (Phase II)
Practical II : Radio Production lab Practical –IV: Script Writing & Direction Project (Phase III)
Non Major Elective / Basic Tamil Environmental Studies Extension Activities
Essentials of Language and Communication – Level I Computing Skills

Infrastructure

The department has very good infrastructure on par with the industry standards. Fully equipped studios in Photography, Drawing, Multimedia and Television production are available with latest technology. The software programmes used for educational purpose are legally licensed.

Memorandum of Understanding

The department signed a MoU on 27.01.2017 with Stone Bench Creation, a popular and successful film production company in terms of knowledge sharing and industrial support to bridge the gap between the academy and the industry. They are offering workshops, film production guidance and internships to the students.

Memorandum of Understanding MoU with STONEBENCH Creations

University of Madras Rank Holders

Rank 1 Ahammed Shahid Umminiyil

2014-2017
Rank 2 Manikandan. B

2014-2017
Rank 3 Parthasarathi. K

2014-2017
Rank 5 Jadir Hassan. M.J

2014-2017
Rank 7 Aswin. S

2014-2017
Rank 8 Vigneshwaran. M

2014-2017
Rank 10 Sanjay. S

2014-2017

Alumni

Frequently Asked Questions

                                                It is a study of communication which is through visual aids. Your are studying how to communicate with the help of  Video Camera, Still Camera, Animation, Graphic Design and Painting.
 

                                            Three Years.
 

                                                The application process is open to those who completed ‘Plus Two’ (10th and +2) from recongised boards recommended by the university. The applicants may be from any group like First Group or Second Group or Third Group, etc. chosen in their +2 examination. But applicants must have interest in Media and Audio systems.
 

Sure. Everybody will be suitable for this course. You must show your interest in Media and Audio systems. It is basically a skilled based Media and Audio Production programme. 
 

                                                Audiography, Radio Production, Script Writing and Direction, Videography, Video Editing, Elements of Film, Media Aesthetics, Television Production Management, Media Organisation,Graphics and Animation.
 

                                                Very much. This degree programme is skill based practical one.  So you need not work under any one. You can start your own company as an professional.
 

                                                Department of Visual Communication has wonderful Studio and Lab facilities.  <br/>
                                                ➢    There is a spacious professional Sound-Proof Audio Production Studio with all professional Sound Recording equipment with latest software. Also there are Professional Digital Sound Mixer and Analogue Sound Mixer.<br/>

                                                ➢    There is an huge Studio Floor for Indoor Video Shooting with high ceiling  lighting set-up.<br/>

                                                ➢    There is a specious Edit-suit for AVID Editing and FCP Editing with required number of computer systems. <br/>

                                                ➢    There is a specious Multimedia Lab with good number of Multimedia Computer Systems with all Multimedia Software and attached with a facility of LCD Projector and Screen for teaching.

                                                Television Programme Producer/Director,  Radio Jockey(RJ), Radio Programme Producer, Ad Film Maker, Film Director, TV News Reporter, Radio News Reporter,  TV Compere/Anchor, Writer, Editor, Script Writer, News Analyst, Cinema Projectionist, Graphic designer, Art/Creative Director, Public Relations Officer, Media Marketing Executive, Content Writer and editor, Audiovisual Production Specialist, Advertising Executive, Research Analyst.
 

                                                No need.  The School of Media Studies department has a very good infrastructure with highly equipped Studios and Labs with high end  Video Cameras and Still Cameras.  Students are permitted to handle the equipment. Like wise the Multimedia Lab consists of high configuration computer systems with updated 3DAnimation software and all other software related to the subject. The Edit suit equipped with AVID and FCP software with high speed Graphic card.
 

                                                                   Yes, 6th Semester of the degree programme you are asked to submit a Project in your specialized core subjects. Like, Video Song Album, Short-Film, FM Radio Programme, Documentary Film, Radio Radio Advertisement (Commercial and Public Service).
 

Yes, you will be permitted to attend the Internship Training Programme in reputed Media Organisations in Final year.

                                                Yes, Our college has signed up with many reputed Media Organizations. In final year you will face  the Campus Recruitment arranged by Placement Cell.
 

Yes. The following scholarships are available in our college, you can avail it if it is suitable to you.  Merit Scholarship, SC/ST Scholarship, Minority Scholarship, ICCR Scholarship.

After completing B.Sc.Electronic Media, further you can study  M.Sc.Electronic Media, M.A.Journalism and Mass Communication, M.A.Advertising and M.A.Advertising, M.Sc. Visual Communication and Public Relation.