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Visual Communication

About the Department

Syllabus

B.Sc. Visual Communication

I Year II Year III Year
Semester - I Semester - III Semester - V

Language Paper I

Language Paper – III Advertising and Brand
Communication (Theory)

Communicative English I

English Language Through
Literature III
User Experience Design
(Theory)

Introduction to Human
Communication (Theory)

Multimedia Technologies and
Standards (Theory)
Advanced 3D Texturing and
Sculpting (Practical)

Visual Arts and Aesthetics
(Theory)

Audio-Visual Editing (Practical) 3D Environment Design
(Practical)

Graphic Design and
Typography** (Practical)

2D and 3D Modelling
(Practical)
Immersive Media Design
(Theory)

Digital Drawing and Painting*

(Practical)

Multimedia Content Packaging
(Practical)
Short Filmmaking (Fiction or
Non-fiction) (Practical)

Digital Storytelling and
Scriptwriting*** (NME-I)
(Practical)

Design Thinking (Theory) Summer Internship/Industrial
Training

Soft Skills-I (College Specific OR
Course from Naan Mudalvan
Scheme) (Practical)

Soft Skill-3 (College Specific OR
Course from Naan Mudalvan
Scheme) (Practical)
Value Education
Environmental Studies (EVS)
(Examination will be held in IV
semester)
Semester - II Semester - IV Semester - VI

Language Paper II

Language- Paper - IV Media Culture in Tamil Nadu
(Theory)

Communicative English II

English Language Through
Literature II
Media Entrepreneurship
(Theory)

Understanding Visual
Communication (Theory)

Film Appreciation and Analysis
(Theory)
Extended Reality Design
(Practical)

Photography and Videography
(Practical)

Animation and Character
Design (Practical)
Capstone Project (Practical)

Publication Design (Practical)

Compositing and Visual Effects
(Practical)
Extension Activities/Fieldwork
(College Specific OR Course
from Naan Mudalvan Scheme)
(Practical)

Image Editing and Color
Management (Practical)

Script Writing and Storyboard
Development (Practical)
ECybersecurity Training for
Media Professionals (Theory)

Language Skills for
Employability: Essential English
(OR Course from Naan
Mudalvan Scheme)

Digital Skills for Employability:
Learning Pathway – Microsoft
Office Fundamentals and
LinkedIn Career Essentials
(College Specific OR Course
from Naan Mudalvan Scheme)
(Practical)
Employability Skills-Campus to
Corporation (College Specific
OR Course from Naan
Mudalvan Scheme) (Practical)

Soft Skills-2 Working with
Hyperlocal and Community
Media (Practical) (OR Course
from Naan Mudalvan Scheme)
(Practical)

Soft Skills-4 (College Specific
OR Course from Naan
Mudalvan Scheme) (Practical)
Environmental Studies

M.Sc. Visual Communication

I Year II Year
Semester - I Semester - III
Understanding Human Communication  Communication Reserach Methods 
Graphic Arts and Animation  (Practical ) UX and Interactive Media Design 
Computer Graphics - 1 (3D Designs) (Parctical ) Video Editing and Visual Effects (VFX) (Practical)  
Creative Digital Illustration  Computer Graphics - 3 (Advanced Techniques) (Practical)
Contemporary Trends in Indian Media  Transmedia Storytelling 
Media Aesthetics  Advertising Strategies 
Soft Skills  Soft Skills
Semester - II Semester - IV
Mediated Communication  Media Entrepreneurship and Innovation
Computer Graphics - 2 (Camera and Lighting Techniques) (Praactical)  Immersive Media Design
Digital Filmmaking(Practical) Capstone Project and Portfolio OR Dissertation
Design Thinking Digital Asset Management 
Writing for Media Digital Marketing Communication

Anchoring and presentation skills

Soft skills

Soft Skills
Internship

Question Papers

Add-On Courses

DIGITAL MATTE PAINTING - a 20 hours programme on basics of Matte Painting, Composition Techniques and Image Manipulation Techniques.

S.No

Year

 Name of the Course

1.

2021-22

2D Animation

2.

2021-22

Image Processing

3.

2020-21

Avid Editing

4.

2020-21

Motion Graphics

5.

2019-20

Digital Film Making

6.

2018-19

Digital Matte Painting

7.

2018-19

Content Writing

 

Infrastructure

The department has very good infrastructure on par with the industry standards. Fully equipped studios in Photography, Drawing, Multimedia and Television production are available with latest technology. The software programmes used for educational purpose are legally licensed.

Geo-tagged Photo of Photography Studio

Geo-tagged Photo of Multimedia Lab

Geo-tagged Photo of Edit Suite

Memorandum of Understanding

The department signed a MoU on 27.01.2017 with Stone Bench Creation, a popular and successful film production company in terms of knowledge sharing and industrial support to bridge the gap between the academy and the industry. They are offering workshops, film production guidance and internships to the students.

Memorandum of Understanding MoU with STONEBENCH Creations

University of Madras Rank Holders

Joel Pradeep Kumar
Rank 6 Joel Pradeep Kumar
B.Sc Visual Communication
2018-2021
Gowtham M
Rank 2 Gowtham M
B.Sc Visual Communication
2018-2021
Saran Pandian E
Rank 1 Saran Pandian E
B.Sc Visual Communication
2018-2021

Frequently Asked Questions

  • Drawing
  • Graphic Design
  • Computer Graphics
  • Mass Communication
  • Advertising
  • Film & TV Production
  • 3D Animation
  • Web Publishing

 

  • Opportunities are available for graduates with sound subject knowledge

  • Depending upon the personal interest and inclination, a Visual Communication professional can choose a job.

  • Jobs in this field have an attractive profile and are high paying

  • In USA, UK, Australia, New Zealand &Western countries as well as Middle-East Asia.

 

  • Internship is mandatory.

  • Students are required to do minimum 30 days (1 month) of internship after the end of semester V in their specialization subject of VI semester.

 

The college provides specific guidelines for internships and refers students to Media organizations like Sun TV, Vijay TV, Colors Tamil, Zee Tamil, Production Houses, Post Production Studios and Advt. Agencies, where they can apply for internships.

  • The students are exposed to the creative practices inside the campus in state-of-the-art studios which are equipped with industry’s latest technologies.

  • The department prides over its well equipped state-of-the-art Audio lab, Edit suite, Photographic lab & Multimedia lab. Practical classes are held in these laboratories by dedicated and well qualified faculty, who make sure every student is thorough and has had hands-on-experience in these.

  • Film Production Houses

  • Media Organizations such as TV Broadcast Groups, Newspapers, Magazines, Radio Stations

  • Public Relations Firms

  • Digital Marketing Agencies

  • Marketing Agencies

  • Advertising Agencies

  • Software Companies in their marketing and communication departments

  • Visual Communication/Media Colleges (or training institutes).

  • Computer Graphics

  • 3D Animation

  • Visual Effects

  • Film & TV Production

  • Video & Audio

  • Gaming Editing

>Our studio is one of the best equipped in the whole of the city – providing students the opportunity to record, edit and produce high-quality audio-visual content using HD cameras, green screen, studio lighting, professional quality software and edit suites, in a live, multi-cam setting. Practical classes are held in these laboratories by dedicated and well qualified faculty, who make sure every student is thorough and well equipped in these. We are providing them with hands on experience by conducting workshops and Industrial Visits.

Students with a positive attitude towards study, passion for the course, and more creativity are the qualities they need to be successful in this course. Student applicant from any branch in their UG degree are eligible to study M.Sc. Visual Communication course.

Every final year students gets the chance to intern in a media organization of their choice. The mandatory internship component, along with college projects, research papers and dissertations give the students a first-hand experience of the media industry, boosting their employability skills and making them an asset for any employer.

We understand the value of experiential learning – critical to media training – imparting it by way of industrial visits, workshops, and college events. A minimum of two industrial visits are planned for each batch for every semester. As part of the curriculum, students get to visit leading Animation Companies, Gaming Industries, Publishing Houses, Broadcasting Stations and Production Studios. They get the opportunity to interact with and learn from senior personalities from the news and entertainment industries.