The Department, in association with the Entrepreneurship Development Cell (EDC), organized an Intra-Collegiate event “Brand Rescue – Digital Crisis Challenge” on 10th September 2025. A total of 11 teams presented strategic solutions for brand reputation management in crisis scenarios. The competition was judged by Ms. Gayathri Devi (Psychology) and Dr. R. Anuradha (Commerce – BM & CS), based on innovation and communication effectiveness. Commerce (General) – Shift II secured First Place, Smart BBA won Second Place, and MBA & M. Com students took Third Place. Certificates were awarded to all participants for their commendable efforts.