The Department of Management organized a workshop on “AI Tools in Digital Marketing” on 4th March 2025 with the objective of exposing students to the role of artificial intelligence in contemporary marketing practices. The session was conducted by Ms. Santhalakshmi, Trainer, Pantech Private Limited. The workshop focused on emerging AI technologies in digital marketing, highlighting the use of automation tools, AI-driven marketing platforms, and digital analytics to enhance marketing efficiency and effectiveness. The resource person explained how artificial intelligence supports customer targeting, content optimization, and performance tracking in digital campaigns. The session was interactive and industry-oriented, providing students with practical insights into real-time marketing applications. The workshop helped bridge the gap between academic learning and industry requirements. The program concluded successfully, and the participants found the session informative and beneficial for understanding current trends and career opportunities in digital marketing.