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Padur, Kelambakkam (OMR), Rajiv Gandhi Salai, Chennai - 603 103.
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www.hcaschennai.edu.in
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Campus: 044 69034444 / 7824080621 Admission: 044 24469714 /9789885555
Padur, Kelambakkam (OMR), Rajiv Gandhi Salai, Chennai - 603 103.
www.hcaschennai.edu.in
Campus: 044 69034444 / 7824080621 Admission: 044 24469714 /9789885555
The Department of Electronic Media established in the year 2003, offers a three year Under-graduate programme – B.Sc. Electronic Media. The course, affiliated to University of Madras is widely sought after by students aspiring to be in the media industry.
The course aims at providing technical excellence in communication studies through various facets of media. Students are given a detailed and practical oriented training on electronic media – audio, video and multi-media. The course equips the students to compose, edit and create programs and provides a hands-on experience in Radio and Television Production.
In the first year, the students are trained through various stages of radio production. In the second year, the students learn about videography and video editing at both theoretical and practical levels. The students are also trained in script writing, film studies, acting and directing. In the final year, the students are trained to combine their knowledge and creative ideas to be able to master the art of professional film making. The students are also additionally given theory based knowledge on animation and graphics. Television Production Management also helps the student to produce a show on all bases. End of the course, the students are on their own making their own Radio Programmes, Sound Mixing, TV Programmes, Short Films, Ad Film, PSA and Documentaries.
PO1. Students should be able to learn and apply various creative techniques and critical thinking methods in media production and problem solving.
PO2. Students will be able to learn necessary skills required to produce various aspects of media content such as scripting, writing, direction and cinematography, for different mediums.
PO3. The student should be able to use the skills in the creative industry – be it television channels, information technology, public relations, or corporate communication.
PO4. The students should be able to simplify technical content in simple language and multimedia as part of technical communication.
PSO1. The students will be exposed to photography, videography, and direction skills.
PSO2. The students will be able to place in design, radio, Television, Film industry with the relevant and on experience.
PSO3. The students can plan, develop and implement communication for development projects at local, regional and global levels.
PSO4. The students should be equipped with lots of soft skills required of many of the managerial and high-profile jobs.
With a comprehensive knowledge of the technological skills of Electronic Media, the students on completion of this course would be fully equipped to face the world of media at various levels. The students would be most eligible to
| I Year | II Year | III Year |
|---|---|---|
| Semester - I | Semester - III | Semester - V |
| Language-I | Language – III | Television Production Management |
| English –I | English – III | Communication Aesthetics |
| History of Electronic Media | Videography | Graphics & Animation |
| Principles of Audiography | Video editing | Practical V : Video Production Practical |
| Practical I : Audiography lab | Practical III : Videography lab | Video Editing Practical |
| Non Major Elective / Basic Tamil | Soft Skills | Value Education |
| English for Arts and Social Sciences | Environmental Studies | |
| Semester - II | Semester - IV | Semester - VI |
| Language-II | Language – IV | Media Organization* |
| English –II | English – IV | Communication Culture and Society |
| Communication Skills | Film Studies | Internship |
| Radio Production | Acting and Direction | 3D Animation [Practical] |
| Practical II : Radio Production lab | Practical –IV: Scriptwriting Lab | Project [Specialization] |
| Non Major Elective / Basic Tamil | Soft Skills | Extension Activities |
| Soft Skills | Environmental Studies |
The department has very good infrastructure on par with the industry standards. Fully equipped studios in Photography, Drawing, Multimedia and Television production are available with latest technology. The software programmes used for educational purpose are legally licensed.
The Department has signed a Memorandum of Understanding (MoU) with L.V. Prasad College of Media Studies, formerly known as L.V. Prasad Film and T.V. Academy on 15th March 2022 with the primary motive of being academic and creative partners. L.V. Prasad College of Media Studies has been imparting technical knowledge and practical experience by adopting modern and innovative techniques, thereby paving the path of development in the Indian Film Industry over the years.
The MoU shall provide opportunities for faculty and students of the Hindustan College of Arts and Science to visit the prestigious institute and to understand the working environment of the film industry production. The students would also be allowed to undergo an internship, experience the training programme, and organize and attend workshops pertaining to media and entertainment.
The department also signed an MoU on 27th January 2017 with Stone Bench Creations, a popular and successful film production company to explore knowledge sharing and industrial support in order to bridge the gap between the academy and the industry. The company offers workshops, film production guidance and internships to students.
Yes, you can pursue a Bachelor of Science degree in Electronic Media after graduating from school. HCAS will provide you a good infrastructure department for current updated media industry.
Students will learn subjects regarding various media production forms, which includes practical learning combined with theoretical method, over a period of three years (6 semesters). Apart from the class room lectures, emphasis is mainly on practical aspects and therefore, it becomes more interesting and absorbing. The students tend to learn every aspect of media and also the art of film making. The department has well equipped studios where different programs like, Audio recording, Video recording, and all post production works are done mainly by the students. Not only this, the students are also sent to the fields to interview various celebrities and cover various events of importance. In a nutshell, the students come out of the college as experts in their fields.
Is the course (B.Sc. Electronic Media) a professional course? Yes, B.Sc. Electronic Media is a professional course, where the student can learn all aspects of media industry with proper guidance. The students will be able to produce professional projects on Audiography, Radio production, Videography, Video editing, Script writing and Direction, Television programs, Documentaries, Short films, at the end of their sixth semester.
Yes, this course will provide students practical exposure on topic of theoretical subjects which are highly necessary in the field of media. An academic project will be given to each student, and it is a wonderful opportunity to gain hands-on experience and to learn more about the real-world applications of an academic discipline. Students are sent to various big media organizations for Internships and the concerned organizations at times absorb the students into their respective industry. Student’s performance is a must in this regard.
Students can establish a career in Film making, as a Program Producer, Documentary Film Maker, Video Editor, Audio Engineer, Live Sound Engineer, Cinematographer, Online–Editor Reporter, Anchor, Producer, Copy Editor, Script Writer, Researcher, Production Executive, Video Jockey.
Radio: Radio Jockey / Anchor, News Reader, Reporter, Producer, Program Executive, Script Writer, Copy Writer.
Internet & Mobile: Content Writer, Content Designer.
Newspaper and Magazine: Reporter/ Correspondent; Feature Writer; Business Writer; Copy Editor; Sub-Editor; Photographer.
Event Management: Event Executive, Event Manager and Event Designer.
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